Three major Concepts in Converting your visitors into potential customers.
Designing for conversions isn't rocket science, but it does take work and understanding. It's just the ability to design a website with particular ideas in mind. We are going to focus on some of the most powerful ways to make a site convert - emotion, unique value proposition and credibility. Master these three basic concepts and you'll be rewarded with soaring conversion rates.
We recently took on a project for a insurance lead generating company. They came to us a few months ago with an all-too-common problem. Its site looked much like others in the same industry. Old school look and was the owners idea of a nice website. While the generic domain name gave people some sense of name recognition, there was nothing else that differentiated the site from its competition. In the online world, that's not a very good thing.
Combine that lackluster look with the fact that the company needs to collect good information from users or phone calls to do business and you have a site in need of some conversion design magic. For this company, our definition of a conversion is getting a user to fill out the form, or call for a quote. And the goal, as always, is to get more people to convert.