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Three major Concepts in Converting your visitors into potential customers.

Designing for conversions isn't rocket science, but it does take work and understanding. It's just the ability to design a website with particular ideas in mind. We are going to focus on some of the most powerful ways to make a site convert - emotion, unique value proposition and credibility. Master these three basic concepts and you'll be rewarded with soaring conversion rates.

We recently took on a project for a insurance lead generating company. They came to us a few months ago with an all-too-common problem. Its site looked much like others in the same industry. Old school look and was the owners idea of a nice website. While the generic domain name gave people some sense of name recognition, there was nothing else that differentiated the site from its competition. In the online world, that's not a very good thing.

Combine that lackluster look with the fact that the company needs to collect good information from users or phone calls to do business and you have a site in need of some conversion design magic. For this company, our definition of a conversion is getting a user to fill out the form, or call for a quote. And the goal, as always, is to get more people to convert.




Many people have been asserting that all small businesses should and will become eBusinesses, doing most of their selling, communicating, and computing using the Internet. They see an enormous, almost untapped market bursting forth right now. Others don't see broad adoption of the Internet by small businesses, or view the "notoriously fragmented" nature of this market and reluctance to spend, as reasons why there's no money to be made here. I believe that both of these views are mistaken. A large percentage of small businesses are clearly willing and able to spend large sums of money to use the Internet as part of their relationships with customers (and will benefit from such use), but only for appropriate purposes, such as a basic informational web site. For most, "being like Amazon", online catalogs with credit card transactions, reengineering their backroom processes, and keeping vast interactive databases about customer visits and preferences, is not that purpose.

Those Internet-bubble-like assertions are mistaken. I've surveyed a vast variety of businesses and found that few fit the Amazon model -- yet the general market remains huge. Basic web sites are becoming a core part of the marketing mix for many small businesses. The business owners know they need one -- even if they are not sure exactly why. And the cost of basic Internet uses, such as simple web sites, fits well within the marketing budget of most small businesses.



Why use Ecommerce

if you are tired of searching the internet for away to sell products and make money online you have came to the right place. With Pro Web we can provide the tools and experience you need to be successful with our award winning ecommerce platform. We strive at being the best in the business and our success depends on your success. So many other ecommerce companies on the web will provide you with a cookie cutter website and then leave you to figure out the rest.

Here at Pro Web we provide one of the most professional looking ecommerce platforms found on the web. Our whole system is customized to your specification and to fit your individual needs and ideas. We want to provide that personal touch to every client and to ensure everyone who uses Pro Web is successful. Talk did go around the office to set up a system that lets the customer login and set their website and ecommerce system up automatically, but the only way to do that would be to provide that exact same website and service to everyone person. The way we designed our program we are able to give unique attention to every individuals needs. We are able to provide each client with his/ her own experience and give them the attention required to be successful running and online ecommerce business.


Google & Pay Pal aims to get 100,000 UK businesses online

The search giant has joined forces with BT, PayPal, Enterprise UK,e-skills UK and the Institute of Directors to launch the Getting British Business Online (GBBO) project, which aims to bring 100,000 businesses online by the end of the year.

Google estimates that about 1.5m businesses still do not have an online presence, despite the fact that two-thirds of the population now have access to the internet.

Matt Brittin, managing director of Google UK, said: "Consumer behavior is changing rapidly as people increasingly turn to the web to find information about local businesses and services.

"With over 40m people in the UK now online there has never been a better time for small businesses to use the internet. We hope a free, easy-to-create website will give small businesses the boost they need to get up online."



Google Inc. is penalizing Overstock.com Inc.

Google Inc. is penalizing Overstock.com Inc. in its search results after the retailer ran afoul of Google policies that prohibit companies from artificially boosting their ranking in the Internet giant's search engine.

Overstock's pages had recently ranked near the top of results for dozens of common searches, including "vacuum cleaners" and "laptop computers." But links to Overstock on Tuesday dropped to the fifth or sixth pages of Google results for many of those categories, greatly reducing the chances that a user would click on its links.

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Why choose us?

Do you need a professional web design company? Team Web USA is a leading web development, design and marketing firm in the US with clients around the world. Our number one goal is to provide each client with the same level of customer service & attention regardless of project size, budget and/or requirements. If you are looking for more than "Just a Website" then you need more than "Just a web design company" Give us a call today and lets discuss your project needs.

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